McLuhan: I think it’s still basic.

Forsdale: The Gutenberg Galaxy , Marshall McLuhan.

McLuhan: The effects of printing.

Forsdale: But one of the interesting things apropos of your observation that the new medium always does what the old medium, what it’s doing, is that the first designers of type designed handwriting to be put into mechanical form. Why not? It’s a natural thing.

McLuhan: I don’t have it with me but there is an advertisement for the Xerox. Shows a couple of monks engaged in making manuscripts. And they’re so delighted to have Xerox. It speeds up their work so much.